timberland season campaign
It was Q4 2017 and when we need to make our numbers. But we weren't. The company hadn't been marketing boots (what Timberland is best known for) and the lack of sales showed it. We needed a campaign to promote boots and fast.
Using existing photography and video we created a new lockup to claim the season "It's Timberland Season". It's the time of year when everyone needs boots. We leveraged our classic and winter products to also feature our newer styles like "sneaker boots".
The campaign was placed on our website, social media and email campaigns and worked instantly! Boot sales recovered and we made our numbers for the year.
My Role:
Creative Direction and Design
I created the look, feel and lockup for this campaign that made it's way into the website, email, web banners, social media, bus wraps and out of home creative.
Out of Home Creative:
John Caley
Additional Emails:
Bob Gouveia
