SENSORFLEX EVENT S17 NYC
I leveraged the eclectic burlesque venue to highlight the flexibility of our SensorFlex line of shoes by playing off of the curves and highlighted areas such as framing our shoes within the existing mirrors and creating video content that was video mapped into the narrow space below the balcony that was designed to use the curves to our advantage.
Guests enjoyed the vibrant and engaging atmosphere at NYC’s The Box as we launched our Spring 17 SensorFlex campaign with performances by So You Think You Can Dance alumni, tWitch and Virgil Gadson.
Role: Event Creative Director and Video Direction
Including pre-production concepts and documentation, on location direction and coordination with local video vendor.
Venue: The Box NYC
PR Firm: Coyne PR
Event Coordinator: Chuck Landry
